ONE ENTRY PER HOUSEHOLD. NO PURCHASE NECESSARY.
(A purchase will not improve one's chance of winning.)

SWEEPSTAKES VOID WHERE PROHIBITED BY LAW.

1. HOW TO ENTER: To enter, complete and submit the online Entry Form during the sweepstakes period that begins at 12:01 AM (Eastern Time) on Aug 1, 2009 and ends at 11:59 PM (Eastern Time) on Nov 30, 2009. All entries must be submitted via the Barbara's website at www.BarbarasBakery.us. All required information must be completed to enter and to be eligible to win. Incomplete entries will be disqualified. Sweepstakes entry limited to one entry per household and email address. Entries containing any reference to alcohol or nudity, or which appear to be inappropriate, indecent or obscene, as determined by Sponsor in its sole discretion will be judged ineligible. All submissions become the exclusive property of Sponsor. Sponsor and its advertising and promotion agencies are not responsible for lost, late, illegible, misdirected or stolen entries or transmissions, or problems of any kind whether mechanical, human or electronic. Automated entries are prohibited, and any use of such automated devices or programs will cause disqualification. By participating, you consent for Sponsor to obtain, use, and transfer your name, address and other information for the sole purpose of administering this Sweepstakes.

2. DRAWING: Winner will be determined in a random drawing on or about January 15, 2010 from all eligible entries received. Prize winner will be notified by telephone and/or mail delivery service of Sponsor's choice. Winner will be required to return affidavit of eligibility and publicity/liability release within fifteen days of notification. Failure by winner to comply will result in forfeiture of prize and selection of an alternative where possible.

3. PRIZE: Twenty-five (25) Grand Prize Winners. Each winner will receive Twenty-four (24) units of Barbara's Bakery Shredded Cereals. Two ways to receive Grand Prize: 1)Twelve (12) units of Barbara's Bakery Shredded Cereals will be sent via mail service of Sponsor's choice no later than 21 days after compliance by winner of affidavit of eligibility and publicity/liability release. Approximately 6 months subsequent to initial Twelve (12) units, an additional Twelve (12) units of Barbara's Bakery Shredded Cereals will be sent via mail service of Sponsor's choice. 2) All Twenty-four (24) units of Barbara's Bakery Shredded Cereals will be sent via mail service of Sponsor's choice no later than 21 days after compliance by winner of affidavit of eligibility and publicity/liability release. Odds of winning prize depend on number of entries received. Approximate retail value (ARV) of each Grand Prize: $107.00. No prize substitutions allowed and no cash alternatives, in whole or in part, are available, except that Sponsor reserves the right to substitute a prize of equal or greater value should a prize be unavailable at the time of the prize award. Prize will be awarded provided a sufficient number of eligible entries are received. Prize is non-transferable. By accepting prize, winner consents to the use of his/her name and/or likeness for advertising and publicity purposes without additional compensation, except where prohibited by law. All federal, state or other taxes on prizes are the winner's sole responsibility. Limit one prize per household.

4. ELIGIBILITY: Sweepstakes open to legal residents of the 50 United States, and the District of Columbia (Excluding Puerto Rico and all other territories), who are 18 years of age or older at time of promotion registration, except employees of Barbara's Bakery Incorporated, its subsidiaries and affiliated companies, distributors, and their respective advertising and promotion agencies, judging organization and the immediate families or household members of each. All federal, state and local laws and regulations apply. This promotion is intended for viewing in the United States only and shall only be construed and evaluated according to United States law. You are not authorized to participate in the Sweepstakes if you are not located within and a legal resident of the United States.

LIMITATION OF LIABILITY: By entering this Sweepstakes, all entrants agree to these Official Rules. Sponsor, its promotional and advertising agencies, and all respective officers, directors, employees, representatives and agents shall have no liability and shall be held harmless by winners for any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance or use of a prize or participation in this Sweepstakes. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorney's fees. Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes. In such event, Sponsor may award prizes in a random drawing from all eligible entries received up to the date of cancellation or suspension. Sponsor and its promotion and advertising agencies are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the processing of submissions which may damage a user's system or limit a participant's ability to participate in the promotion. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, or threaten any other entrants or Sponsor representatives. Offer void where prohibited and subject to federal, state and local laws. CAUTION – ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY'S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

5. WINNERS LIST: For a list of winner's names, available after January 31, 2010, send a self addressed stamped envelope to: BARBARA'S YEAR'S SUPPLY OF SHREDDED CEREALS SWEEPSTAKES, 3900 Cypress Drive, Petaluma, CA 94954.

6. The sponsor is Barbara's Bakery Incorporated, 3900 Cypress Drive, Petaluma, CA 94954